Reimagining Fashion experience

Downtown is a future center of entertainment, lifestyle, connection, community. Retail should transform into something more diverse, culturally focused, inspiring, and educating. Fast fashion should be replaced with quality and intangible values. What if these all come true and shape out our new reality?

Fashion is not just clothes, and especially now influenced by AI and technologies which should also transform the environment and the way it is going to be presented in the stores. Retail the way we knew it is no longer exciting.

Now it should be developed into a theater, stage, museum, continues experience that will be educating consumers and carry more complex functions than just selling merchandise. We are all moving to the technological future with the bigger goals – such as climate change resolving and resources saving, sustainability, justice, replacing hard manual work with robots – for the humanity be able to focus on even faster technological development to prolong life, heal diseases and hunger, raise the level of life.

The way we consume and shopping experience itself play a huge role in all the processes. In this work I reimagined the whole shopping experience, made it more conscious, inspiring, and sustainable. I implemented technologies such as VR mirrors, AI assistance, and meta fitting rooms. People will come here to see the fashion show or art event, communicate with each other, create their own style, and buy consciously. Another point of view, a change of conventional attitude and perception, change in people’s mindset – the main starting point for any big idea.